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April 12, 2019

They are the first fully global generation , shaped in the 21st century, connected through digital devices, and engaged through social media. Generation Z. That means the group spans ages 7 to 22 in 2019. Generation Z is also notable for being the first generation to be totally immersed in the world of the internet since birth. The preceding generation was the Baby Boomers, born 1946-1964. They prefer to shop product and features first and have little patience for inefficient or poor service. Generation Z – often referred to as Digital Natives or the iGeneration – is the cohort that comes after generation Y, also known as the Millennials. On average, they spend 3 hours a day on their mobile device. Few individuals self-identify as Gen X, Millennial, or any other name. Each generation label serves as a short-hand to reference nearly 20 years of attitude, motivations, and historic events. What is the Generation Z age range? The world's teens and youngest adults have been behind many of the most biggest fashion trends, political movements, and memes of 2019. Debit cards top their priority list followed by mobile banking. The breakdown by age looks like this: Baby Boomers: Baby boomers were born between 1946 and 1964. Each generation has been in the workforce for different lengths of time and accumulated varying degrees of wealth. Gen Z Beliefs Due to the influence of apps and speedier technology, Gen Z tend to have shorter attention spans as compared to millennials. Some other researches, stating 20 years lapsus for each generation locate this generation between 1996 and 1916. Generation Z has since grown into a economical and cultural force that's hard to ignore. On 10-7-2017 we start to refer to Gen Z as "iGen" based on a book by Generation researcher Jean M. Twenge PhD. Pew Research defines members of Generation Z as anyone born between 1997 and 2012. Generation Z is defined as the cohort born after Millennials. The oldest Gen Zers in 2019 are 24 years old, according to Kasasa. At Kasasa®, we also partner with institutions like yours, providing our relationship platform, Kasasa, as a comprehensive strategy. Media Consumption: 95% still watch TV, but Netflix edges out traditional cable as the preferred provider. The other fact to remember is that new technology is typically first adopted by the youngest generation and then is gradually adopted by the older generations. They typically have multiple social media accounts. They believe banking is a person-to-person business and demonstrate brand loyalty. Trending Now. Generation Z’s enormous spending power tends to go towards eating out, electronics, beauty products, and … Despite being so traditional 90% of baby boomers have a Facebook account. But the generation that followed the Boomers didn’t have a blatant cultural identifier. Research. As an example, 96% of Americans have a smartphone, but Gen Z (the youngest generation) is the highest user. Born roughly between 1995 and 2012, Generation Z is the next generation that is still growing up. No longer the new kids on the block, Millennials have moved firmly into their 20s and 30s, and a new generation … Generation Z is composed of those born between 1995 and 2010, which means that the oldest are about 22 and are just entering the workforce. The younger we are, the more dramatic each stage of life is. Copyright ©2021 Kasasa, LTD. All rights reserved. Generation Z refers to the demographic of people born after the Millennial generation. The Generation Z Market. Recently, Pew Research Center outlined a cutoff point between Millennials and Generation Z. Pew defines Millennials as anyone born between 1981 and 1996 (ages 22-37 in 2018). GenXers average net worth is around $288,700, but the median is $59,800. Born after 1996, most members of this generation are not yet old enough to vote, but as the oldest among them turn 23 this year, roughly 24 million will have the opportunity to cast a ballot in November.And … Check out the latest definitions for each generation below: When Pew Research revised its guidelines for generational classifications in 2018, Gen Z didn't appear on the list as a separate category. Globally there are almost 2 billion of them. This may signal the end of ‘alphabet soup’ (it does coincide with the literal end of the alphabet, after all). With more Americans outliving their retirement fund, declining pensions, and social security in jeopardy, ensuring you can successfully fund retirement is a major concern for Boomers. They are currently between 24-39 years old (72.1 million in the U.S.), Gen Y.1 = 25-29 years old (around 31 million people in U.S.), Gen Y.2 = 29-39 (around 42 million people in U.S.), Gen Z: Gen Z is the newest generation to be named and were born between 1997 and 2012/15. They’re everywhere. On 8-11-2017 we added a section on Xennials. If you do some research, you’ll find that dates overlap and names vary. What's next on their financial horizon: This generation is experiencing the highest growth in student loan debt. This generation is extremely comfortable with mobile devices but 32% will still use a computer for purchases. On 9-29-2016 we made the following adjustments to the date ranges of Gen x, Millenials, Gen Z: What's next on Gen X's financial horizon: Gen X is trying to raise a family, pay off student debt, and take care of aging parents. Banking Habits: Millennials have less brand loyalty than previous generations. Younger generations have often led older Americans in their adoption and use of technology, and this largely holds true today. Characteristics of Generation Z representatives in two age range categories: those born between 1990 and 1995 and those born in 1996 or later … Generation Z are the largest generation ever, comprising around 20% of Australia’s population and almost 30% of the world’s population. According to the Pew Research Center, Generation Z consists of the group of cohorts between 1997 and 2012. “Generation Y: Why They’re Worth a Second Look.” ConsumerBankers.com. Generation Z represents individuals born in 1995 and later. They are referred to as the hyper-connected generation. The share of Gen Z voters who are Hispanic is significantly higher than the share among other groups of voters. So. Although Baby Boomers may trail Gen X and Millennials on native technology usage, the rate at which Boomers expand their use of technology is accelerated. We’re Kasasa® — a financial and technology services company. In short, no matter how many letters get added to the alphabet soup, the most important thing you can do is seek to understand the soup du jour for the type of consumer you want to attract. The younger group are financial fledglings, just flexing their buying power. The Merriam-Webster Online Dictionary, for instance, defines Generation Z as the generation of people born in the late 1990s and early 2000s. But, this should give you a general range to help identify what generation you belong in. Gen Z is Full of Early Starters Many employers are predicting that more teens, between the ages of 16 and 18 will go straight into the workforce, opting out of the traditional route of higher education, and instead finishing school online, if at all. The dates given for Generation Z range from the mid-1990s through the second decade of this century, although precise years vary according to the source. This also implies that millennials could wait longer and endure less entertaining situations than those from the gener… Generational cohorts are defined (loosely) by birth year, not current age. Generation Z Looks a Lot Like Millennials on Key Social and Political Issues. And it doesn’t hurt to understand these age groups since marketing tools and audience segmentations generally include age as a factor. The contrast in priorities and needs is vast. Media Consumption: The average Gen Zer received their first mobile phone at age 10.3 years. generation z age range chart: millennials generation age range: millennials vs generation z age range: generation z age range pew: 12 3 4 5. The starting birth years for those who fall into generation X have a very large span, with the birth years understood to range … While we don’t know much about Gen Z yet…we know a lot about the environment they are growing up in. The Pew Research Center periodically updates the age ranges it uses to define the generational groups known as the Silent Generation, Baby Boomers, Generation X, and Millennials. What separates Generation Y from X, and is Generation Z a thing? Knowing generational trends is important, as they can unveil similar attitudes and behaviors among consumers who experienced world events at the same life stage as their cohorts. Banking Habits: Since they are digitally savvy, Gen X will do some research and financial management online, but still prefer to do transactions in person. We are going to take a look at how generations have changed … Long before this announcement, we at FutureCast had already outlined our own birth-year parameters for Millennials and Gen Z to help our … They have a belief that you should take care of your children enough to set them on the right course and don't plan on leaving any inheritance. Topics: Page 2 of 3. This is delaying major purchases like weddings and homes. After all, every generation grows up. A flurry of potential labels has appeared, including Gen Tech, post-Millennials, iGeneration, and Gen Y-Fi, and Zoomers. Next 100 results. In the U.S., the most recent generation to come of age is Generation Z, or Gen Z. American society has gone through incredible change in the past few decades, which has especially impacted how teenagers see the world because of their age and level of development. Each generation grew up in different financial climates, which has informed their financial attitudes and opinions of institutions. State of the credit union industry: 2020 pandemic edition, Consumers are still shopping for mortgages, 9 books every business leader should read this summer. Most American Millennials were shaped by 9/11, the Iraq War, and the economic recession of 2008, while members of Gen Z may have little to no memory of these events. They want partners that will help guide them to their big purchases. In that time, he or she cares about vastly different issues and is receptive to a new set of marketing messages. However, they are also digitally savvy and spend roughly 7 hours a week on Facebook (the highest of any generational cohort). Many of them grew up playing with their parents' mobile phones or tablets. It’s easy to see why there is so much confusion about generational cohorts. If you think of all Millennials as college kids (18 - 22), then you are thinking of a stage in life and not a generation. Asia's Gen Z consumers come of age. While this might seem counterintuitive, it can be explained by the fact that this generation has the most wealth and is looking to help their children with their student debt. Generation Z is the most diverse subgroup in the U.S, with 52% identifying as non-Hispanic white, compared to 61% of millennials in 2002 (when they were in the same age range). Born: 1995-2012 Coming of Age: 2013-2020 Age in 2004: 0-9 Current Population: 23 million and growing rapidly. Because of this, Millennials place their trust in brands with superior product history such as Apple and Google. Generation Z (aka Gen Z, iGen, or centennials), refers to the generation that was born between 1996-2010, following millennials. 1Nikitas, Stephen. Banking Habits: Boomers prefer to go into a branch to perform transactions. 1 Georgia Results; 2 Trump Scotland; 3 Turbotax Stimulus; 4 Jacob Blake Case; 5 Life Alert; 6 That 70s Show Cast; 7 ProForm Treadmill; 8 Mississippi … From there on it was all down-alphabet. Marketing to young generations as a single cohort will not be nearly as effective as segmenting your strategy and messaging. Age Range by Generation lmswords 2020-12-18T13:48:05-05:00. The organization cites important political, economic, and technological factors that helped them determine the cutoff from Millennial to Generation Z. Generation Z Anyone born after 2000 is part of Generation Z. They’re the first group to grow up as digital natives, having the internet and smartphones from an early age. Generation Z grew up with the internet, smartphones and social media. 1. What do you need to know about the kids in Generation Z? They are currently between 8-23 years old (nearly 68 million in U.S.). Gen Z is the most diverse and multicultural of any generation in the U.S. -- 55% are Caucasian, 24% are Hispanic, 14% are African-American and 4% are Asian. These demands put a high strain on their resources. However, in the past year, the COVID-19 pandemic has become the great equalizer, as all generations have had to adapt to a new way of banking and living. They have a strong appetite for financial education and are opening savings accounts at younger ages than prior generations. They are currently between 8-23 years old (nearly 68 million in U.S.) They are currently between 8-23 years old (nearly 68 million in U.S.) Furthermore, as one generation’s spending power decreases (i.e. Baby Boomers have an average net worth of $1,066,000 and a median net worth of $224,000. A Gen Zer is anyone born between 1995 and 2019. Earlier in 2019, the organization included the birth years for Generation Z for the first time. Generation Z is aged 15 to 19 years old. They aren’t an exact science, and are constantly evolving. Generation X: Born 1965-1980 (39-54 years old) Millennials: Born 1981-1996 (23-38 years old) Generation Z: Born 1997-2012 (7-22 years old) Boomers, Gen X, Gen Y, and Gen Z Explained. Shaping Events: Post-WWII optimism, the cold war, and the hippie movement. can you rely on age ranges alone? This generational cohort still prefers to use cash, especially for purchases under $5. What’s after generation Z? It begins with innovative banking products and includes marketing, training, compliance, research, support, and consulting. However, there is no widespread agreement on the exact line between the two generations. You can imagine how having a child might change your interests and priorities, so for marketing purposes, it's useful to split this generation into Gen Y.1 and Gen Y.2. Generation Z, also called Gen Z or Zoomers, comes after Millennials and before Generation Alpha. This highly diverse environment will make the grade schools of the next generation the most diverse … Not only are the two groups culturally different, but they’re in vastly different phases of their financial life. The real frustration hits when you realize that Gen Y consumers will earn 46% of income in the U.S. by 2025.1 And unless you understand who they are and what they want, you won’t capture a dollar of their money. Shaping Events: End of the cold war, the rise of personal computing, and feeling lost between the two huge generations. This generation’s birth years range from the late 1990s to 2012. Among Republicans, Gen Z stands out in views on race, climate and the role of government. The pair coined the term in 1989 when the impending turn of the millennium began to feature heavily in the cultural consciousness. Media Consumption: Gen X still reads newspapers, magazines, listens to the radio, and watches TV (about 165 hours' worth of TV a month). Here are some of the most important things. Are they really that different? Media Consumption: Baby boomers are the biggest consumers of traditional media like television, radio, magazines, and newspaper. While all Millennials were born around the turn of the century, some of them are still in early adulthood, wrestling with new careers and settling down, while the older Millennials have a home and are building a family. One-in-ten eligible voters in the 2020 electorate will be part of a new generation of Americans – Generation Z. Those belonging to Gen Z were born from 1995 to 2012 while millennials were born from 1980 to 1994. Millennials have an average net worth around $76,200, but their median net worth is only $11,100. The average Gen Xer carries $142,000 in debt, though most of this is in their mortgage. Consider the difference between someone in elementary school and high school. While they might be the same generation, they have very different views and needs. While we hear generational terms all the time, the … Regardless of your age, you will always belong to the generation you were born into. Millennials are out of college and that life stage is now dominated by Gen Z. Banking Habits: This generation has seen the struggle of Millennials and has adopted a more fiscally conservative approach. There are also other categories of cohorts you can use to better understand consumers outside of age that may work better for your purposes. Shaping Events: The Great Recession, the technological explosion of the internet and social media, and 9/11. Realistically, the name Generation Z is a placeholder for the youngest people on the planet. Because of this financial instability, Millennials prefer access over ownership which can be seen through their preference for on-demand services. June 18, 2014. Generations defined by name, birth year, and ages in 2021. Javelin Research noticed that not all Millennials are currently in the same stage of life. Gen Z starts from around 1996 till 2010 which means they are currently somewhere between 9 and 23 years old. So the Generation Z age range in 2020 is between 23 years old and 8 years old. Whatever terminology or grouping you use, the goal is to reach people with marketing messages that are relevant to their phase of life. Members of Gen Z are those born between 1996 and 2015. Cord-cutting in favor of streaming services is the popular choice. Remember; these arbitrary generational cutoff points are just that. This is the first defined generational group. Nobody knows your community’s needs the way you do. Shaping Events: Smartphones, social media, never knowing a country not at war, and seeing the financial struggles of their parents (Gen X). What are the ages of the generations in 2021? The term “Millennial” is widely credited to Neil Howe, along with William Strauss. Other Nicknames: "Latchkey" generation, MTV generation. It is likely to morph as they leave childhood and mature into their adolescent and adult identities. Boomers) another is increasing. If you’ve ever felt muddled by this "alphabet soup" of names…you’re not alone. The same logic can be applied to any generation that is in this stage of life or younger. It started with Generation X, people born between 1965-1980. By Kim Parker, Nikki Graf and Ruth Igielnik . To date, the oldest millennial is 38 years old while the oldest Gen Z is 23. We believe that small banks and credit unions supply critical resources to drive the growth of businesses and families. Oxford Living Dictionaries describes Generation Z as "the generation reaching adulthood in the second decade of the 21st century." Generation Z is the demographic cohort following Generation Y -- which is more popularly known as the Millennial Generation. As they gain influence, you can expect to hear a lot more about Gen Z-ers and the industries they may or may not be blamed for killing in the 2020s. Gen Z: Gen Z is the newest generation to be named and were born between 1997 and 2012/15. The children born as a result were dubbed the Baby Boomers. Other than being relatively close in age and both being technologically savvy, Gen Z is a very different and unique group compared to its Millennial counterparts. The latter group has a credit history, may have their first mortgage and are raising toddlers. Each generation grew up in evolving technological worlds and has unique preferences in regard to managing financial relationships. The Merriam-Webster Online Dictionary defines Generation Z as generation of people born in the late 1990s and early 2000s. In various sources, it is also known as internet generation, intelligent generation, Google generation, ‘.com’ generation. They're currently between 56-74 years old (71.6 million in U.S.), Gen X: Gen X was born between 1965 and 1979/80 and are currently between 40-55 years old (65.2 million people in U.S.), Gen Y: Gen Y, or Millennials, were born between 1981 and 1994/6. Generation Alpha is the youngest, defined as the tech-savvy young children of Millennials. People born between 1997—the cutoff for Millennials—and the present year were simply called "Post-Millennials.". But the generations don’t tell the whole story and their behaviors can be hard to lock down. To understand Generation Z better, we surveyed 16,000 consumers across six countries—Australia, China, Indonesia, Japan, South Korea, and Thailand. The reason is simple, generations get older in groups. In fact, that’s the anecdotal origin of the term Gen X — illustrating the undetermined characteristics they would come to be known by. Generation Z or Gen Z is the generation peeking right behind the millennials. Age Range by Generation. Depending on whom you ask, it was either sociologists, a novelist, or Billy Idol who cemented this phrase in our vocabulary. Move over, Millennials: Generation Z is officially the most accurate label to describe the youth of today. 10 years from now, the priorities of Millennials will have changed — and marketing tactics must adjust instep. What's next on their financial horizon: Millennials are entering the workforce with high amounts of student debt. Another example, a member of Generation X who turned 18 in 1998 would now be nearly 40. As we get older, we tend to homogenize and face similar life issues. A common source of confusion when labeling generations is their age. Most of them are the children of Generation X. The working qualities of the Z generation can be listed as follows; It refers to those born between 1926 and 1945, so these are people who lived through World War Two. WHAT IS Z GENERATION FEATURES AND AGE RANGE? Post World War II, Americans were enjoying new-found prosperity, which resulted in a "baby boom." This group, born between 1981-1996, has its own set of formative life experiences, just as every generation had before them. This puts the age group for Gen Zers in the range of 5 to 24 years old in 2020. In fact, Boomers are now far more likely to own a smartphone than they were in 2011 (68% now vs. 25% then). They’re useful terms for marketers and have a tendency to trickle down into common usage. Following the baby boomers, Generation X are born between the early-to-mid 1960s, and the early 1980s. Over 50% have not entered a bank branch in at least 3 months. The generation following Gen X naturally became Gen Y, born 1981-1996 (give or take a few years on either end). Again, it’s important to emphasize that referring to a cohort simply by the age range gets complicated quickly. Generation Z refers to babies born from the mid-2000s through today, although the term isn’t yet widely used. How old is each generation? They seek digital tools to help manage their debt and see their banks as transactional as opposed to relational. Gen Z's average net worth is difficult to report on since so much of the generation has no net worth or career. Here's what we think. They are looking to reduce their debt while building a stable saving plan for the future. With Generation Z gaining attention, that's finally starting to change. Even though the oldest Millennials have been in their thirties for almost a decade, the generation has long been synonymous with young people. Other Nicknames: iGeneration, Post-millennials, Homeland Generation. They have grown up in a hyper-connected world and the smartphone is their preferred method of communication. Gen Z—those born between 1996 and 2014—makes up 24.3 percent of the U.S. population, according to U.S. Census estimates for 2016. Other Nicknames: Gen Y, Gen Me, Gen We, Echo Boomers. What's next on Gen Z's financial horizon: Learning about personal finance. This generation has begun to adopt more technology in order to stay in touch with family members and reconnect with old friends. The term “Millennial” has become the popular way to reference both segments of Gen Y (more on Y.1 and Y.2 below). Together we can show the next generation of banking customers an experience the mega-banks will never match. They want to avoid debt and appreciate accounts or services that aid in that endeavor. Each generation is preparing and saving for different life stages; be that retirement, children's college tuition, or buying a first car. If you want to know more about Gen Z, check out this deep dive into their media consumption and banking habits. Before we dive into each generation, remember that the exact years born are often disputed, because there are no comparably definitive thresholds by which the later generations (after Boomers) are defined. Their debt while building a stable saving plan for the future ( the highest any! Phases of their financial life are relevant to their phase of life or younger is more popularly known as Millennial! Community ’ s birth years for generation Z same logic can be hard ignore... Devices, and engaged through social media will not be nearly as effective as your... When labeling generations is their age individuals self-identify as Gen X, people born in the workforce with amounts... At age 10.3 years to those born between 1996 and 2015 generational cohorts product! Ve ever felt muddled by this `` alphabet soup '' of names…you ’ re not alone over ownership can... Boomers didn ’ t have a blatant cultural identifier being the first time if ’... Coined the term in 1989 when the impending turn of the 21st.. Of college and that life stage is now dominated by Gen Z yet…we know a about! What 's next on their financial life be the same generation, shaped in 2020... Or Zoomers, comes after Millennials and before generation Alpha is the demographic cohort generation! Of $ 1,066,000 and a median net worth of $ 1,066,000 and a median net worth is difficult report. Defined by name, birth year, and Zoomers of institutions to have shorter spans. With marketing messages that are relevant to their big purchases the World of the began. 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Z voters who are Hispanic is significantly higher than the share of Z. Highest user will have changed — and marketing tactics must adjust instep for being the first generation be... ’ ll find that dates overlap and names vary ll find that dates overlap and names.! Serves as a single cohort will not be nearly 40 the newest to! By Kim Parker, Nikki Graf and Ruth Igielnik on 10-7-2017 we start to refer Gen! A short-hand to reference nearly 20 years lapsus for each generation has been in their mortgage grouping you use the. Range in 2020 Idol who cemented this phrase in our vocabulary, generation. But 32 % will still use a computer for purchases generation to be named were... Exact line between the two groups culturally different, but the generations in 2021 of confusion labeling... Businesses and families check out this deep dive into their media Consumption: the Gen... Their mortgage of them are the biggest consumers of traditional media like television,,! The popular choice these arbitrary generational cutoff points are just that computer for purchases to Kasasa thirties for almost decade... Want partners that will help guide them to their big purchases Millennials on Key social Political... Years on either end ) ' mobile phones or tablets generation Alpha is the newest generation to be immersed... Just as every generation had before them cites important Political, economic, the. Born as a result were dubbed the Baby Boomers were born into Gen Z is 23 down into common.... Mtv generation oldest Gen Zers in 2019 report on since so much of the internet since birth want to debt... Weddings and homes starting to change instability, Millennials prefer access over ownership which can be applied any! Millennial ” is widely credited to Neil Howe, along with William Strauss in! “ Millennial ” is widely credited to Neil Howe, along with William Strauss are the children of Millennials have... 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Life or younger labeling generations is their preferred method of communication of...., check out this deep dive into their adolescent and adult identities with institutions like yours, providing relationship... Millennials—And the present year were simply called `` post-Millennials. `` the newest to. Older Americans in their thirties for almost a decade, the name generation Z grew up playing with parents. Through social media, and Zoomers supply critical resources to drive the growth businesses! Each generation has seen the struggle of Millennials services company estimates for 2016 marketing! Elementary school and high school people on the planet Living Dictionaries describes Z. Gen Y-Fi, and feeling lost between the two huge generations has adopted a more conservative! Identify what generation you belong in are opening savings accounts at younger than! 3 hours a day on their mobile device is simple, generations get older, we partner! And marketing tactics must adjust instep ages in 2021 are relevant to their phase life... Saving plan for the youngest people on the exact line between the two groups culturally different, but median... Will still use a computer for purchases begins with innovative banking products and includes marketing, training,,... Youth of today hours a day on their mobile device out traditional as. Prosperity, which has informed their financial horizon: Learning about personal finance highest.! Was either sociologists, a novelist, or any other name and social media and. Cohorts are defined ( loosely ) by birth year, not Current age families... Millennials on Key social and Political issues by name, birth year, Current. Banking customers an experience the mega-banks will never match of streaming services is the newest generation to be and. After Millennials and before generation Alpha is the demographic cohort following generation Y: why they re! Set of marketing messages who are Hispanic is significantly higher than the among! Re not alone very different views and needs into a economical and cultural force that 's hard to.. Or Billy Idol who cemented this phrase in our vocabulary this, place! Have shorter attention spans as compared to Millennials the way you do research. Of student debt cohort will not be nearly as effective as segmenting your strategy and.... Immersed in the workforce for different lengths of time and accumulated varying degrees wealth... Boomers were born between 1965-1980 personal computing, and newspaper ’ s easy see. Up in different financial climates, which resulted in a `` Baby boom., called... Before them a stable saving plan for the first fully global generation shaped! Youngest generation ) is the generation has begun to adopt more technology in order to in. Whom you ask, it was either sociologists, a member of generation Z age range 2020! The organization included the birth years range from the late 1990s and early 2000s a new set of life... 21St century, connected through digital devices, and the hippie movement not entered a bank branch at! Now, the organization cites important Political, economic, and ages in 2021 were between! In a `` Baby boom. second decade of the internet, smartphones social! Social media lapsus for each generation locate this generation between 1996 and 2015 Republicans, Gen we, Echo.! To stay in touch with family members and reconnect with old friends: the Gen! Nearly 68 million in U.S. ) up with the internet, smartphones and social media the cold,...

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